| dc.description.abstract | The emerging phenomenon Digital transformation strategy (DTS) is an ongoing area of
research in the digital transformation domain. Recent studies have contributed to the topic
DTS, with various aspects and subfields. However, there are still unclearness to the topic
overall. Therefore, the purpose of this study is to explore the structure of digital transformation
strategy research domain, to understand its current state of development, and to explore the
influence of internal perspective of resource based view (RBV) and external perspective of
positioning strategies on DTS. This study utilized a bibliometric method to deconstruct prior
research on the structure of Digital transformation & strategy. A collection of 184 articles was
extracted through a structured literature review applied with bibliometric analysis, which
further reduced the collection to 19 core articles. The findings support the previous views of
the topic being fragmented across to sectors and other fields of study. However, the findings
also reveal that a value creating DT strategy occurs from reconfiguration of resources and
capabilities, to achieve optimal benefit of a DT. Moreover, the traditional generic strategies are
gradually being replaced by the network based platforms with a customer centric view for
value creating strategies and for competitive advantages. | en_US |
