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dc.contributor.authorFagerstrøm, Asle
dc.contributor.authorRichartz, Philip
dc.contributor.authorArntzen, Erik
dc.contributor.authorSigurdsson, Valdimar
dc.date.accessioned2021-10-15T18:54:11Z
dc.date.available2021-10-15T18:54:11Z
dc.date.created2021-09-07T11:35:33Z
dc.date.issued2021-02-22
dc.identifier.issn1877-0509
dc.identifier.urihttps://hdl.handle.net/11250/2823464
dc.description.abstractThis study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness heuristics when making a series of choices of food. Determining whether healthy food labels bias their choice under these limitations was of particular interest. Results (n=30) showed that some participants tend to develop a representativeness heuristic for choice in a series of food choices. For some consumers, healthy food labels do, to some extent, cue them into making biased choices. These results reveal that some consumers do find comparing healthiness of products tedious and rely on representativeness heuristics when making a choice. However, the use of healthy food labels specifically as a cue is very limited when other objective cues such as nutrition information are readily available.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.ispartofseriesProcedia Computer Science;Volume 181
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.subjectHealthy food labelsen_US
dc.subjectConsumer choicesen_US
dc.subjectRepresentativeness heuristicsen_US
dc.subjectExperimentsen_US
dc.titleAn Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situationen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.rights.holder© 2021 The Author(s).en_US
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1
dc.identifier.doihttps://doi.org/10.1016/j.procs.2021.01.222
dc.identifier.cristin1931966
dc.source.journalProcedia Computer Scienceen_US
dc.source.volumeVolume 181en_US
dc.source.pagenumber709-715en_US


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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