• An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation 

      Fagerstrøm, Asle; Richartz, Philip; Arntzen, Erik; Sigurdsson, Valdimar (Procedia Computer Science;Volume 181, Peer reviewed; Journal article, 2021-02-22)
      This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ...