The Metal T-shirt: Transmedia Storytelling in Products
Journal article, Peer reviewed
Published version
Permanent lenke
https://hdl.handle.net/10642/4785Utgivelsesdato
2015Metadata
Vis full innførselSamlinger
Originalversjon
Modern Heavy Metal: Markets, Practices and Cultures. Edited by Toni-Matti Karjalainen & Kimi Kärki. Helsinki: Aalto University & Turku: International Institute for Popular Culture, 2015Sammendrag
Metal T-shirts represent a fusion of music, identity, and ideology. This case study approach explores the meaning of the metal T-shirt. Findings show that the metal T-shirt had several signatory functions, such as personal taste and a provocation against the general social structure. The T-shirt represented a visual identity, and it showed a mastery of a communicative act. The study demonstrates how products, such as T-shirts, are a part of transmedia storytelling in heavy metal culture. Metal T-shirts represent a fusion of music, identity, and ideology. This case study approach explores the meaning of the metal T-shirt. Findings show that the metal T-shirt had several signatory functions, such as personal taste and a provocation against the general social structure. The T-shirt represented a visual identity, and it showed a mastery of a communicative act. The study demonstrates how products, such as T-shirts, are a part of transmedia storytelling in heavy metal culture.