Verbal behavior and social media

Abstract

Social interaction is important for human beings and has been subject for research in different forms. Due to technological developments the last decade, social media have occurred and show social interaction in new forms. With the background in social media and the key concept of interaction, these articles offer a behavior analytic view of understanding interaction in social media. The first article presents Web 2.0 and interaction viewed from traditional approach and functional approach. The article focuses on how concepts from behavior analysis can be used to understand interaction and examples are given throughout the article. In article two a field experiment is presented. The effect of advertisements made from a behavior analytic framework, on a social networking site is measured. The purpose is to observe the effect of advertisements within social media and to see whether there is a difference between the advertisements