Browsing ODA Open Digital Archive by Author "Pettersen, Cathrine T."
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Omnichannel and Digital‑Only: Analyzing Digital Bookselling Operations in Four Norwegian Bookstores
Pettersen, Cathrine T.; Colbjørnsen, Terje (Publishing research quarterly; March 2019, Volume 35, Issue 1, Journal article; Journal article; Peer reviewed, 2018-11-28)Adapting to the digital age is a challenge for booksellers, resulting in paradoxical practices of providing digital books through brick-and-mortar stores, but also spurring innovations in the book trade. This article ...