Browsing ODA Open Digital Archive by Author "Luke, Molli M."
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On recent attempts to rebrand “behavior analysis” as “behavior science”
Carr, James E.; Luke, Molli M.; Arntzen, Erik (European Journal of Behavior Analysis (EJOBA);Volume 21, 2020 - Issue 1, Journal article; Peer reviewed, 2019-04-25)In recent years, behavior analysts have increasingly used the term behavior science to describe the discipline behavior analysis. These “rebranding” efforts have not been concentrated in any particular domain of behavior ...