• E-læring og sosiale medier 

      Gulliksen, Marit (MALKS;2015, Master thesis, 2015)
      Hensikten med artiklene er å rette søkelyset på e-læring og hvilke muligheter som ligger i disse læringsplattformene. E-læring har blitt fremtidens verktøy ved kompetanseheving av ansatte både i privat og offentlig sektor. ...
    • An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation 

      Fagerstrøm, Asle; Richartz, Philip; Arntzen, Erik; Sigurdsson, Valdimar (Procedia Computer Science;Volume 181, Peer reviewed; Journal article, 2021-02-22)
      This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ...
    • For Your Eyes Only: A Field Experiment on Nudging Hygienic Behavior 

      Mobekk, Hilde; Hessen, Dag Olav; Fagerstrøm, Asle; Jacobsen, Hanne (Frontiers in Psychology;December 2020 | Volume 11 | Article 603440, Journal article; Peer reviewed, 2020-12-04)
      These days many gyms and fitness centers are closed to reduce transmission of the SARS-CoV-2 virus in society. The gym is an environment rich in microorganisms, and careful hygiene is a necessity to keep infections at ...
    • Health interventions and validity on social media: A literature review 

      Åskov Tengstedt, Maja; Fagerstrøm, Asle; Mobekk, Hilde (Procedia Computer Science;, Journal article; Peer reviewed, 2018-10-23)
      Social media changes the way people and organizations communicate with each other. Health interventions on social media are, however, a relatively new phenomenon. This article includes a review of health intervention studies ...
    • Influencing choice behavior and improving well-being by applying behavior analysis and behavioral economics 

      Mobekk, Hilde (OsloMet Avhandling 2021;Nr 35, Doctoral thesis; Peer reviewed, 2021)
      Humans possess a distinct capacity for behavioral adaption; that is why we have thrived as a species. Even though our ability to adapt is often attributed to rational choices, decades of research show that human behavior ...
    • The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process 

      Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. (Managerial and Decision Economics;Volume 41, Issue 2 Special Issue: The Marketing Firm: Recent Theoretical and Empirical Developments, March 2020, Journal article; Peer reviewed, 2019-08-14)
      This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) ...
    • The marketing firm and co‐creation: The case of co‐creation by LEGO 

      Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Foxall, Gordon R.; Pawar, Sanchit (Managerial and Decision Economics;Volume 41, Issue 2, Special Issue: The Marketing Firm: Recent Theoretical and Empirical Developments March 2020, Journal article; Peer reviewed, 2019-07-25)
      This article discusses the marketer and customer co‐creation process within the context of bilateral contingencies. Bilateral contingencies occur when the marketers' behavior is reinforced (and/or punished) by the customers' ...
    • Motivating Events at the Point of Online Purchase: An Online Business-to-Business Retail Experiment 

      Fagerstrøm, Asle; Arntzen, Erik; Volden, Marius (Procedia Computer Science;Volume 181, Peer reviewed; Journal article, 2021-02-22)
      The point of online purchase includes the location and conditions in which an online transaction takes place. The term usually comprises the presentation of the products available for purchase by consumers as well as the ...
    • On Motivating Operations at the Point of Online Purchase Setting 

      Fagerstrøm, Asle; Arntzen, Erik (The Psychological Record;63 (2), Journal article; Peer reviewed, 2013)
      Consumer behavior analysis can be applied over a wide range of economic topics in which the main focus is the contingencies that influence the behavior of the economic agent. This paper provides an overview on the work ...
    • Preferences in equivalence classes by low potency benign valenced stimuli 

      Arntzen, Erik; Eilertsen, Jon Magnus; Fagerstrøm, Asle (Journal article; Peer reviewed, 2016)
      The focus of the present experiment was to study variables in fluencing preferences in choice situations through equivalence class formation and transfer of function. Three 3-member equivalence classes (ABC) were formed ...
    • Use of MediaLabTM in experimental behavioral research: the case of consumer decision making 

      Fagerstrøm, Asle; Arntzen, Erik; Foxhall, Gordon R. (European Journal of Behavior Analysis; 10(2), Journal article; Peer reviewed, 2009)
      MediaLab™ is a software package developed by Empirisoft™ for the administration of psychological experiments in a computer lab which allows the creation of randomized experiments and the recording of data for each individual ...