Browsing ODA Open Digital Archive by Author "Aurmo, Erlend"
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Pursuit of Social Legitimacy - A Case Study on Rhetorical Strategies Used by the Six Largest Pharmaceutical Companies to Restore Social Legitimacy
Aurmo, Erlend (Master thesis, 2016)Legitimacy has become one of the most critical issues for corporations, and especially for the global pharmaceutical industry, which is facing a fading reputation and increasing industry mistrust. Over the past few years ...