| dc.description.abstract | The main objective of the current study is to look into the role of first line (operations) employee’s green creativity behavior, innovation drivers, towards the environmental performance. The present study collects the responses from informants using semi-structure interviews from front line managers working in operations in the municipalities in Oslo, Norway. The present study considered the ability, motivation, and opportunity and resource-based view theory as underpinning and supportive theory to understand the role of latent constructs towards the environmental performance.
The findings of the present indicate that the role of green creativity among the employees has become critical for the improvement of the environmental performance municipalities in Oslo, Norway. Furthermore, the findings of current study indicate that the innovation drivers significantly improve the environmental performance of municipalities. By investing in technological innovation, complying with environmental regulations, prioritizing social and environmental responsibility, and leveraging financial incentives, municipalities can improve their environmental performance and contribute to a more sustainable future. Research has also identified several barriers to implementing sustainable and innovative waste management practices, such as limited financial resources, lack of awareness and education, and resistance to change. The association between green creativity, innovation drivers, and environmental performance suggests that municipalities can benefit from investing in sustainability and encouraging innovation to minimize their environmental impact. Furthermore, some implications of the study have been looked into and room for future research has also been discussed. | en_US |
