Fetishism and the Problem of Disavowal
dc.contributor.author | Kuldova, Tereza | |
dc.date.accessioned | 2019-12-06T12:13:56Z | |
dc.date.accessioned | 2019-12-13T14:14:26Z | |
dc.date.available | 2019-12-06T12:13:56Z | |
dc.date.available | 2019-12-13T14:14:26Z | |
dc.date.issued | 2017-11-05 | |
dc.identifier.citation | Kuldova T. Fetishism and the Problem of Disavowal. Qualitative Market Research. 2019;22(5) | en |
dc.identifier.issn | 1352-2752 | |
dc.identifier.issn | 1352-2752 | |
dc.identifier.issn | 1758-7646 | |
dc.identifier.uri | https://hdl.handle.net/10642/7898 | |
dc.description.abstract | Purpose Fetishism has been often linked to misrecognition and false belief, to one being “ideologically duped” so to speak. But could we think that fetishism may be precisely the very opposite? The purpose of this paper is to explore the potential of this at first sight counterintuitive notion. It locates the problem of fetishism at the crux of the problem of disavowal and argues that one needs to distinguish between a disavowal – marked by cynical knowledge – and fetishistic disavowal, which can be understood as a subcategory of the same belief structure of ideology. Design/methodology/approach This conceptual paper is based on literature review and utilizes examples from the author’s ethnographic fieldworks in India (2008-2013) and central Europe (2015-2019). Findings The paper provides a new insight into the structure of fetishism, relying on the psychoanalytic structure of disavowal, where all disavowal is ideological, but not all disavowal is fetishistic, thereby positing a crucial, often unacknowledged distinction. Where disavowal follows the structure “I know quite well how things are, but still […],” fetishistic disavowal follows the formula: “I don’t only know how things are, but also how they appear to me, and nonetheless […].” Originality/value The paper develops an original conceptualization of fetishism by distinguishing ideological disavowal from fetishistic disavowal. | en |
dc.description.sponsorship | The project “Gangs, Brands and Intellectual Property Rights: Interdisciplinary Comparative Study of Outlaw Motorcycle Clubs and Luxury Brands” has received funding from The Research Council of Norway through a FRIPRO Mobility Grant, contract no 250716. The FRIPRO Mobility grant scheme (FRICON) is co-funded by the European Union’s Seventh Framework Programme for research, technological development and demonstration under Marie Curie grant agreement no 608695. | en |
dc.language.iso | en | en |
dc.publisher | Emerald | en |
dc.relation.ispartofseries | Qualitative Market Research: An International Journal;Vol.22, No.5 | |
dc.rights | This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. | en |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
dc.subject | Ideologies | en |
dc.subject | Disavowals | en |
dc.subject | Fetishistic disavowals | en |
dc.title | Fetishism and the Problem of Disavowal | en |
dc.type | Journal article | en |
dc.type | Peer reviewed | en |
dc.date.updated | 2019-12-06T12:13:56Z | |
dc.description.version | publishedVersion | en |
dc.identifier.doi | https://dx.doi.org/10.1108/QMR-12-2016-0125 | |
dc.identifier.cristin | 1739247 | |
dc.source.journal | Qualitative Market Research | |
dc.relation.projectID | Norges forskningsråd: 250716 |
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Med mindre annet er angitt, så er denne innførselen lisensiert som This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors.