Beyond the hype: A bibliometric analysis deconstructing research on digitalization
Master thesis
Published version
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https://hdl.handle.net/10642/7666Utgivelsesdato
2019Metadata
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Sammendrag
The accelerating emergent field of research addressing digitalization and
related topics is complex, unstructured and hyped. Consequently, both
research and practice lack a rigorous foundation of prior published
research to underpin and direct future exploration into the opportunities
and challenges provided by these exciting new digital technologies. This
study employed a bibliometric analysis to explore extant published
research within the digitalization field. We identified key articles that have
enabled us to distinguish between interrelated digitalization concepts.
Subsequently, we propose a taxonomy with characteristics for different
levels of digitalization. The taxonomy contributes with dimensions that
create different commercial and organizational opportunities and
challenges at the different levels. The taxonomy offers a vantage point for
subsequent empirical and conceptual research to extend insight on related
digitalization themes, and especially related to innovation and strategy
decisions on scalability, automation, channel selection and connectivity.
Beskrivelse
Master i økonomi og administrasjon