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dc.contributor.authorFigenschou, Tine Ustad
dc.contributor.authorFredheim, Nanna Alida
dc.date.accessioned2019-09-24T15:36:13Z
dc.date.accessioned2019-10-08T11:59:28Z
dc.date.available2019-09-24T15:36:13Z
dc.date.available2019-10-08T11:59:28Z
dc.date.issued2019
dc.identifier.citationFigenschou TU, Fredheim N. Interest groups on social media: Four forms of networked advocacy. Journal of Public Affairs. 2019en
dc.identifier.issn1472-3891
dc.identifier.issn1472-3891
dc.identifier.issn1479-1854
dc.identifier.urihttps://hdl.handle.net/10642/7626
dc.description.abstractThe affordances of social media both constrain and enable new forms of political advocacy. The present study identifies four forms of networked advocacy and analyses these with emphasis on constituencies, platforms, activities, and aims. Based on over 40 semistructured elite interviews with interest group leaders and heads of communication, it first finds that interviewees distinguish between social media platforms, tailoring content and genre, to target intended audiences. Second, it finds that social media affordances make awareness‐raising and community‐building more efficient and purposeful for all groups. At the same time, only large organizations with bigger budgets, credibility, technical knowhow, and political relations, systematically engage in networked mobilization and lobbying. Third, interviewees representing these resourceful organizations underline that Twitter represents a new efficient form of middle‐stage lobbying. The study contributes empirical insights into the aims and strategies behind networked advocacy among different groups within one policy field in a local, non‐American context. Theoretically, it combines insights from networked media logics, social affordances, and interest group advocacy to conceptualize how networked media can afford a new form of lobbying conducted as real‐time, semi‐private direct communication with decision makers.en
dc.description.sponsorshipThis study is funded by the Norwegian Research Council (grant number 10161).en
dc.language.isoenen
dc.publisherWileyen
dc.relation.ispartofseriesJournal of Public Affairs;Published Online 12 September 2019
dc.rightsThis is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectInterest groupsen
dc.subjectSocial mediasen
dc.subjectNetworked advocaciesen
dc.titleInterest groups on social media: Four forms of networked advocacyen
dc.typeJournal articleen
dc.typePeer revieweden
dc.date.updated2019-09-24T15:36:13Z
dc.description.versionpublishedVersionen
dc.identifier.doihttps://dx.doi.org/10.1002/pa.2012
dc.identifier.cristin1727761
dc.source.journalJournal of Public Affairs
dc.relation.projectIDNorges forskningsråd: 258993


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This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
Except where otherwise noted, this item's license is described as This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.