dc.contributor.author | Fagerstrøm, Asle | |
dc.contributor.author | Bendheim, Liv Marie | |
dc.contributor.author | Sigurdsson, Valdimar | |
dc.contributor.author | Pawar, Sanchit | |
dc.contributor.author | Foxall, Gordon R. | |
dc.date.accessioned | 2019-08-24T14:26:45Z | |
dc.date.accessioned | 2019-09-23T11:20:02Z | |
dc.date.available | 2019-08-24T14:26:45Z | |
dc.date.available | 2019-09-23T11:20:02Z | |
dc.date.issued | 2019-08-14 | |
dc.identifier.citation | Fagerstrøm, Bendheim, Sigurdsson, Pawar, Foxall. The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process. Managerial and Decision Economics. 2019 | en |
dc.identifier.issn | 0143-6570 | |
dc.identifier.issn | 0143-6570 | |
dc.identifier.issn | 1099-1468 | |
dc.identifier.uri | https://hdl.handle.net/10642/7562 | |
dc.description.abstract | This study empirically investigates the marketer and customer's co‐creation process
within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) indicate that utilitarian and informational reinforcing consequences from the marketer have a stronger impact on customers' co‐creation behavior relative to informational reinforcing consequences from other customers. Consequently, analyzing the impact of important reinforcing contingencies through the lens of bilateral contingencies expands our understanding of how and why co‐creation outcomes might occur. Also, a good co‐creation process may increase the business companies' research and intelligence and, as a consequence, strengthen their competitiveness. | en |
dc.language.iso | en | en |
dc.publisher | Wiley | en |
dc.relation.ispartofseries | Managerial and Decision Economics;Volume 41, Issue 2
Special Issue: The Marketing Firm: Recent Theoretical and Empirical Developments, March 2020 | |
dc.rights | This is the peer reviewed version of the following article: Fagerstrøm, A, Bendheim, LM, Sigurdsson, V, Pawar, S, Foxall, GR. The marketing firm and co‐creation:
An empirical study of marketer and customer's co‐creation process. Manage Decis Econ. 2020; 41: 216– 225, which has been published in final form at
https://dx.doi.org/10.1002/mde.3076. This article may be used for non-commercial purposes in accordance with
Wiley Terms and Conditions for Use of Self-Archived Versions. | en |
dc.subject | Co-creation processes | en |
dc.subject | Marketing | en |
dc.subject | Firms | en |
dc.subject | Bilateral contingencies | en |
dc.subject | Conjoint experiments | en |
dc.title | The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process | en |
dc.type | Journal article | en |
dc.type | Peer reviewed | en |
dc.date.updated | 2019-08-24T14:26:44Z | |
dc.description.version | acceptedVersion | en |
dc.identifier.doi | https://dx.doi.org/10.1002/mde.3076 | |
dc.identifier.cristin | 1716047 | |
dc.source.journal | Managerial and Decision Economics | |