Shared memory in design complexity
Original version
Pavel, N., & Berg, A. (2014). Shared Memory in Design Complexity. In DS 78: Proceedings of the E&PDE 2014 16th International conference on Engineering and Product Design, University of Twente, The Netherlands.Abstract
This paper discusses the idea of how collaborative learning might help designers with the rapid
learning required in the increasingly complex environments they work in. It has been proposed that
innovation that drive technological advancement happens through evolutionary variation of the
existing knowledge. The relevance of such an approach is that rapid learning is essential for a designer
in a technological environment that is increasingly complex. The goal of the systemic design approach
that addresses rapid learning is to facilitate mapping of a problem context that can include findings
outside the designer’s field of competence. A rapid learning process emphasizes self-directed learning.
There is a need for more knowledge on how designers could learn from their collaborators to gain
project relevant tacit knowledge. The method chosen to address this was case study of a student
project. The case study showed how a group of students was collaborating with an external partner, a
bank savings foundation, learning rapidly through mind mapping system program. The conclusion of
the study was that memes in a creative design process are connected to learning outcomes related to
communication and empathy. The identified cognitive qualities of empathy relevant for the design
process were multi-functionality, symbolism and brand recognition. The emotional qualities of
empathy that were identified were corporate values that might contribute to corporate social
responsibility and social interaction. The compassionate qualities of empathy were mutual benefit and
positive consequences in society.