Electricity: elektrisk bysykkel i samarbeid med Hard Rocx

Abstract

In this paper I have cooperated with the bicycle manufacturer Hard Rocx on designing a new electric bike. Hard Rocx is a Norwegian bicycle manufacturer focusing on the development and promotion of carbon bikes for the terrain. In addition they develop road bikes, hybrid bikes, comfort / city bikes and childrens bicycles. I worked closely with the manufacturer for the entire project and together we came up with the concept Electricity. The target group for Electricity is the users in cities and urban areas. In the thesis I have focussed on various design methods and conducting them. Throughout the process my aim has been to retain the values to the manufacturer.

I have implemented several different methods during the design of this product. In the early stages I used competitive analysis and in-depth interviews with the manufacturer and potential users. This was to obtain sufficient knowledge about the market and the users which the product was directed to. During concept development I used “moodboards” and “aesthetic guidelines” to visualize different design languages and moods. Furthermore, in idea development stage I used 2D drawing, 3D modeling, 1:1 sketching and mock up, function model and finally an aesthetic model